Culturas. Revista de Gestión Cultural - Vol 02, No 1 (2015)
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Artículos
- El impacto del cambio de paradigma en el modelo de negocio de la música pop
- Comunidades creativas en torno a un Proyecto de gestión cultural, en el ámbito universitario, con alumnos y alumnas del Grado de Educación Social de la Universidad de Extremadura
- La Gestión Cultural en las Sociedades Musicales de la Comunidad Valenciana
- Análisis de normativas para artistas callejeros el caso de los buskers.
- Desarrollo de audiencias a través del estudio de bases de datos
- Una mirada conjugada en la gestión cultural estadounidense: tendencias actuales.
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- PublicationUna mirada conjugada en la gestión cultural estadounidense: tendencias actuales(Universitat Politècnica de València, 2015-06-01) Dinapoli Algarra, Jodie[EN] As The United States experiences a decline in audience participation in the arts, current arts institutions and organizations emphasize on how to build new audiences and reflect on their impact and the reach they have beyond their physical walls. This impact is aimed at human development, urban revitalization, social wellbeing and at the active creation of culture. Aligned with this mission and vision are activities and programs taking place in untraditional venues, expanding social cooperation, shifting the institutional focus towards creativity, aiming at critical dialog, building meaningful cultural participation and challenging the internal landscape of the organization and its processes to better serve constituents and their environment. This paper will examine this trend through specific cases of visual art institutions and analyze common concepts that come into play such as public value and social cooperation. This text will also bring a historical context and touch upon de public perception of these trends and the relation with the American nonprofit field and its unique funding model.
- PublicationLa Gestión Cultural en las Sociedades Musicales de la Comunidad Valenciana(Universitat Politècnica de València, 2015-06-01) Gómez Asensio, Daniel[EN] The Musical Societies are the cultural agent that produces most musical events in Valencia, gathering around them the vast majorities of local amateur musicians, who are the main supportthatconforms them and at the same time leads its management.Its rise and proliferation hasled to the growth and complexity of their structures, making it increasingly difficult operation with management based on volunteerism.In this study we analyzed each of the areas of Music Societies from the perspective of its managersin charge, aware of its management,and its musicians,who are aware of the real effects of it.Thus checking to what extent each structural framework needs an increasinglydedicated and expert figure, we also show to the Musical Societies some operating possibilitiesat their fingertipsand finally we enable a self-analysis that objectively will assess the advantages ofprofessionalism in management
- PublicationEl impacto del cambio de paradigma en el modelo de negocio de la música pop(Universitat Politècnica de València, 2015-06-01) Seguí Moreno, María[EN] The present works is a synthesis of a final project for the Master’s Degree in Cultural Management. In the latest years, Internet has been the source of many changes in our society. The music industry has suffered a structural and irreversible change, which is reflected in the current vision of the business model held by music professionals. On the other hand, specialized magazines have become crucial as a filter for quality music, in a new scenario where musicians and consumers are in charge of establis hing the guidelines to configure a new model.
- PublicationDesarrollo de audiencias a través del estudio de bases de datos(Universitat Politècnica de València, 2015-06-01) Segura, Teresa[EN] The database study is a field belonging to marketing analytic work. In the business world is very common to study buying patterns of individuals or social groups in order to meet the needs of these or find a new way of business. In the artistic and cultural field, these practices have been rare considering culture as an asset that must not be subjected to market guidelines. However, due to high cultural and diversification of communication channels, it becomes increasingly difficult to maintain a loyal audience and on the other hand, learn about new ways in which this society wants to consume is now possible. Through the data we collect in every transaction or interaction with our audience valuable information that tells us how we should relate to our audience. Necessary to achieve a more economic independence (a better audience buying more tickets)and to be relevant and pertinent to the cultural public task.
- PublicationComunidades creativas en torno a un Proyecto de gestión cultural, en el ámbito universitario, con alumnos y alumnas del Grado de Educación Social de la Universidad de Extremadura(Universitat Politècnica de València, 2015-06-01) Möller Recondo, Claudia Marcela[EN] Here they presents a Project of Educational Innovation, developed in the frame of the Subject "Cultural Management", of the Degree of Social Education in the Faculty of Formation of the Professorship of the UEX, in the second semester of the academic course 2012-2013 and 2014; supported and financed by the own Center, by the Vicerrectorado of Extension, by the Council of Education and Culture of the Government of Estremadura, by the European Network of Cooperation Cultural European Itineraries The European routes of the emperor Carlos V and for the Program “Meet your MEP”of the European Parliament.Creative communities were constituted, concerning what we gave in calling an ecosystem of cultural Management, which they took as an aim that the pupils / aces perfect the competitions of thinking, to create, to cultural projects elaborate and manage simultaneously that to realize an action experiencial concerning one of the Spanish routes of the emperor Charles V.