Culturas. Revista de Gestión Cultural - Vol 03, No 2 (2016)
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Artículos
- Principales componentes de la imagen corporativa de entidades culturales
- La proyección exterior del teatro español contemporáneo: el papel del Centro Dramático Nacional y la Compañía Nacional de Teatro Clásico
- Nuevas metodologías expositivas en museos
- Modelo de Evaluación para Ciudades Sensibles
- Fracaso o mutación: Un derrotero azaroso tras una pérdida de objetivos
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- PublicationFracaso o mutación: Un derrotero azaroso tras una pérdida de objetivos(Universitat Politècnica de València, 2016-11-30) Ruvira Palau, Lucas[EN] It is known that the term "culture" is very polysemic. The concept to which it alludes, even with scarce centuries of existence, is very broad and encompasses a myriad of definitions and connotations, which have been treated by ethologists, anthropologists and educators in their different fields. But almost all of them underlie a vision of knowledge transmission, as well as progressivity and growth. Cultural development can be considered as an imperative of behavior for personal and social development. However, in recent times this imperative seems to be blurred in a looser sense of its meaning, where other spurious meanings fit, giving way to the articulation of discourses that are far from their original goal.Is culture a means to produce development? Or is development a means to produce culture? Should they be the cultural agents or social educators on whom responsibility for righting this drift influenced by the consumer markets? Should these, however, merely redistribute demands and offers?Within the framework of our economic system, perhaps the key to this mutation or failure of culture can be found in a growing practice of cultic activity as a ritual and idle phenomenon, which places greater emphasis on the economic benefit of its practice, leaving Aside their important role in the development and knowledge on different subjects. As an attitude, culture, rather than a laissez faire, should be a dialogue and not an acceptance and submission to a single thought imposed by the system.
- PublicationModelo de Evaluación para Ciudades Sensibles(Universitat Politècnica de València, 2016-11-30) Fergnani Brion, María Florencia; Dpto. de Informática de Sistemas y Computadores[EN] In this article we made a research about the Sentient Cities and produced an assessment model to analyse if a city is or could be potentially considered one. It can be used to evaluate the current situation of a city before introducing urban policies based on citizen participation in hybrid environments (physical and digital).To that effect, we've developedevaluation grids with the main elements that form a Sentient City and their measurement values. The Sentient City is a variation of the Smart City, also based on technology progress and innovation, but where the citizens are the principal agent. In thismodel, governments aim to have a participatory and sustainable system for achieving the Knowledge Society and Collective Intelligence development, as well as the city’s efficiency. Also, they increase communication channels between the Administration and citizens. In this new context, citizens are empowered because they have the opportunity to create a Local Identity and transform their surroundings through open and horizontal initiatives.
- PublicationNuevas metodologías expositivas en museos(Universitat Politècnica de València, 2016-11-30) González Ceballos, Sara[EN] What we would like to achieve is a “estado de la cuestión” about new methodologies that are being used in the museums to create a link between the observer and the piece, which tools and methods are used, though analysis and observation. We are facing an important search of information, to update some of the old concepts about how to expose via impartial investigation
- PublicationLa proyección exterior del teatro español contemporáneo: el papel del Centro Dramático Nacional y la Compañía Nacional de Teatro Clásico(Universitat Politècnica de València, 2016-11-30) Colina Martín, Sergio; Gaviño, Carlota[EN] Efficient strategies in the field of cultural diplomacy, implemented in coherent ways by public administrations, can be crucial in promoting the internationalization of national theatre and the presence of Spanish creative agents abroad. From a perspective that combines cultural management analysis and an approach based on international relations, this article analyzes the role played by two Spanish public institutions (Centro Dramático Nacional and Compañía Nacional de Teatro Clásico) during the period 1978-2013, in an attempt to identify weaknesses and strengths in their historical developmentas well as future potentials
- PublicationPrincipales componentes de la imagen corporativa de entidades culturales(Universitat Politècnica de València, 2016-11-30) Ramis Carrasco, Maria; Pérez Cabañero, Carmen[EN] In the present research, we carry out an analysis of the corporate image of a cultural organization which aims tohighlight its role in order to design management strategies in the cultural field. We investigate what particular attributes are better assessed by the public and which dimensions compose the corporate image of a cultural organization. Based on the literature review, we made an in-depth interview to the programming manager of a cultural organization and also a descriptive survey on its audience through a structured questionnaire.The results of the analyses show that the corporate image of the cultural organization under study is positive, although someattributescan be improved